Moving is a competitive company, and excellent moving business marketing can make all the distinction. There is a great deal of competition in the industry, however a lot moving business offer less than stellar service. It's a huge duty move someone's ownerships throughout town or across the nation. Which results in a question:
Are you marketing your moving business based on simply moving stuff or are you assisting people attain a dream?
One cornerstone of marketing is developing a strong value proposal that describes what how you help your consumer not what you do.
3 Moving Company Marketing Tips
A couple of guys with a cube van and a dolly can say they are movers. Since all moving companies have the very same basic offering (we move your things from point A to point B), if you're going to step up your moving business marketing game you need to inform consumers what you do in a different way.
Here are 3 ideas to amp up your moving business marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an universal truth in this world it's that moving ain't simple. Since we can all agree that moving is a pain, begin with that and inform consumers how you help make moving easier.
Here are some examples of how you can help moving more painless for clients:
Deal a complimentary moving list, either on your website, in a verification email, or as part of an online consumer website. A basic list that consumers can utilize to keep in mind all the details about moving (forwarding mail, utilities, a place to compose your brand-new address).
Offer or use markers, tape, and tape holders with your name and logo design. Offer these essential moving supplies if you do pre-move visits to give a quote.
Do not offer a quote, provide a moving assessment. All quotes give the price, however what about a quote that information how the client can save money on the relocation when they move with you? Packing suggestions, scheduling options, and contingency strategies.
Information all the ways you assist make the move easier for the customer. If "We make moving simple" becomes your company mantra, that's a terrific start.
2. You Must Have Reviews. Period.
Moving is based on trust. Customers should rely on that what successfully amounts to strangers aren't going to pack up all their things and vanish into the night.
So make sure you have reviews on your site, Yelp, Google, and any other evaluation site people use in your area. People who are searching for movers wish to see if other individuals offered you the thumbs up. Think it or not, 88% of individuals trust online reviews as much as they trust recommendations from friends. When the job is done, ask customers if they would be comfortable more info giving you an evaluation. If they can be on your website as well, take the finest evaluations and ask.
Favorable reviews go a long way to assisting individuals select a mover.
Pro tip: Do not request for a review the day of the move. Wait a couple days or a week. Even better, ask for the evaluation in a thank-you note you send after the move.
3. How Do You Go Above And Beyond?
Do you bring coffee the morning of the relocation? Ask customers and good friends about what would be incredible on the relocation day to help.
Then do it and market your moving business with it.
Or, you could be cross country experts that use GPS tracking so consumers can follow the truck along the route. Make these little touches the cornerstone of your moving company marketing.
Final Thoughts: The Balance In Between Worth, Trust, and Pain-free.
Keep in mind when you're marketing your moving business, people are balancing three things: value, trust, and how easy you make the move for them. You could offer a lot of extras to make the move as easy as possible, but the cost will, of course, be greater.
When you're doing moving company marketing, tell customers how you stabilize these 3 things and you will reveal how you supply worth and are the best choice for their move.
Desire more moving company marketing tips? Read our post about marketing, marketing, and sales for moving business.